Content Strategy

Content strategy can be intimidating, particularly when it comes to the consistent production of information. Naturally, when companies don’t plainly see the return on investment, content strategy is approached in fits and starts—never reaching its full potential to bring in leads, qualify prospects, and convert to sales. I have the ability to create a turnkey solution to content, while effectively reporting on conversion data. Through market research, competitor analysis, topic generation, and integration with the CRM, I direct marketing teams to build a content engine that reports real results to the company’s key stakeholders.

It’s not just about putting resources into your program, it’s also about the outcomes. To answer key questions like: how much content, how often, which topics, and what formats, we must look at the data. True content strategy is always backed up by stats.