Marketing Direction

Capabilities

Marketing Direction

Are you looking for a leader to head up your marketing department and produce real results for your business? I have the innate ability to interface with the C-suite and leaders at the company while also managing down to the marketing department. I work closely with executives at the business to understand revenue drivers and opportunities to increase market share. No matter how complex the obstacle is, your brief to me is simple: You communicate the company objective and I direct the marketing department to come up with answers.

I turn corporate goals into department initiatives.

Marketing as a Tool to Solve Challenges

I approach all business challenges with strategic and creative marketing solutions that work across a variety of media.

I turn corporate objectives into action-ready marketing briefs, overseeing the execution, and tracking tangible results. Whether it’s a particular product that needs marketing support, a new service line that is ready to be announced, or a growing company that is expanding into new markets, leave the specifics of the marketing program to me to detail out.

I excel at:

Vertical alignment with corporate initiatives
Horizontal connectivity across departments
Marketing strategy
Campaign development
Annual and quarterly goal setting
Ideal client profile (ICP) and buyer persona development
Unique selling proposition (USP) and brand alignment activities
Market analysis
Managing in-house and contractor strategists, creatives, data analysts, and specialists
Prioritizing the most profitable products and services
Budgeting for all media: digital, traditional, experiential
Reporting to stakeholders

Marketing Direction

Capabilities